Duration
6 months
2025
e-commerce / UX UI
Solutions
Project Overview
A cooperative wanted to strengthen its digital sales channel. Although an e-commerce platform already existed, people weren’t using it as expected: only 30% had made a purchase online, and 77% preferred the physical store because it offered clearer information and direct support.
The online store also faced operational challenges: an outdated catalog, inventory mismatches, difficulties managing user accounts, and a design that no longer reflected the cooperative’s updated brand.
The goal was clear: to create a digital experience that is reliable, modern, and efficient—one that truly drives online sales.
Challenge
Unreliable information: products lacked details, had few photos, and showed inconsistencies between online and in-store inventory.
Difficulty finding products: an ineffective search experience and unclear category structure.
Rigid checkout process: too many steps, with no guest checkout or credit payment options.
High dependence on WhatsApp to answer questions and complete purchases.
No centralized user support within the site.
No product reviews to support decision-making.
Outdated design that reduced user trust.
Complex internal processes for updating and maintaining the product catalog.
Deep understanding of the problem
We spoke with internal teams (sales, inventory, marketing, and IT).
We analyzed the existing online store to identify friction points.
We surveyed users and validated their real shopping habits.
Complete, up-to-date product information.
Smart search and effective filters.
A shorter, more flexible checkout process.
Integrated credit payment option.
Guest checkout.
A new centralized support section.
Product reviews to build trust.
A modern, accessible interface aligned with the brand.
Validation with real users
We tested the design with more than 20 people to ensure all flows were clear, fast, and reliable.
Each round of testing generated refinements that improved clarity and ease of use even further.
The new design not only modernizes the platform—it creates a more human, clearer, and more efficient experience, ready to become a competitive digital channel aligned with cooperative service vision. It now offers users:
Clear navigation through categories and filters.
An accessible, intuitive purchase process.
A stronger sense of security, modernity, and ease.
Built-in support without leaving the shopping flow.
The ability to buy on credit, directly addressing a key user need.
The new e-commerce is designed to significantly boost the cooperative digital performance: increasing conversion, reducing checkout abandonment, and decreasing reliance on WhatsApp as a primary sales channel.
A growth-ready e-commerce.
